The cutting rate, cutting frequency and layers are important to a music video. The cuts and layers captivate the audience and can allow the audience to understand the deeper meaning of the video.
In Rihanna's Umbrella the cutting rate and frequency is rapid this captivates the audience which makes the video more interesting.The camera angles in this video also focus on the artist. This is because the video's purpose is to advertise the artist,because that is what will sell.The layers in the video involve flashing lights and has the logo of water running across the screen. This draws attention to the video also captivating the audience.
In this video the cutting rate,frequency and layers contrast with the previous video. The cutting rate and frequency go at a slower speed and the camera angles are mainly long shot and medium long shot. Although they differ from Umbrella they still have the same effect on the audience. The shots stay on the artist for a longer period of time allowing the audience to focus on the artist and the costume which sell.This video also became very popular and encouraged audiences to re create the video. This shows intertextuality.
This recreation of Beyonce Single Ladies also involves parody and satirical elements.
Excellent.... at the stages of planning why not compare your ideas for layers with that used by established artist.
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