This is Kylie Minogue's pop video. Although it does not relate to the RnB genre is shows good examples of Goodwin's theories and gives me ideas of how I can relate this to my project.
Goodwin uses some of Freud's ideas of Voyeurism and Scropophillia. Goodwin believes that music videos generate the genre characteristics but not like a film. There is a relationship between the lyrics/music and the visuals. Mise en scene, lyrics and choreography can illustrate the meaning of the song, amplify it or contradict it. Goodwin also believes in the idea of voyeuristic imagery, the idea of receiving sexually pleasure from watching someone without their knowledge.He believes women are sexually objectified because of the voyeuristic and scropophilic elements of music videos (mostly seen in RnB and Pop videos). We watched Kylie Minogue's Video 'Can't get you out of my head' and picked out some of the points Goodwin made.
I found that the idea of having something stuck in your head (as the lyrics suggests) was shown by head gear in each layer of the music video which contributes to the mise en scene. The choreography amplified the meaning of the song by the quick, exaggerated head movements and close ups of the artist with her hands on her head. I can use the information I have gathered to construst our choreogrphy and links with lyrics and visuals. By researching Goodwin's theories I understand how to plan and create a sucsessful music video which presents the artist in the video and helps sell the single.
Again.... reference and comparison to R&B videos needed. Maybe you could justify your selection of Kylie in order to compare music video treatment of established female superstars in their own right ..... Select a well established female R&B artist to make the comparison.
ReplyDeleteThe key is to take note how the video meets the demands of the record label, sells the artist, reinforces artist appeal and matches the expectations of the target audience.