SELLING THE ARTIST

KATY B-LIGHTS ON


The way the artist is sold appeals to teenage girls mainly. The way she is dressed is comfortable, casual and relates to the audience. Her performance in the video mimics target audience experience. The audience sees the artist as possibly urban and 'normal'. This is seen as making an effort to be casual and relate to the audience. The idea that Katy B is also a new artist also may be why she is dressed so casually. there is a significant contrast between miss Dynamite and Katy B as Ms Dynamite has been in the industry longer, this may be why Katy B has taken the more natural and humble look. Although the humble look is appealing to this target audiences sometimes escapism is also attractive as its allowing target audiences to escape reality and brings them into a old of endless possibilities.


KATY B-WITCHES BREW



The artists look has significantly changed and developed as her career becomes more successful. The film techniques and editing techniques have also developed with her, more special effects have been used as well to sell the artist. Her costume has also changed. Her clothes are more glamorous this could be because she has developed as an artist or because of the direction given for the type of song she is performing. She has gone from a performance based video to a concept video which shows her drastic change in her work and her new confidence in the music industry.